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Seth Godin on making your small business indispensable

This body of work by #SethGodin “Tribes” is the single most important concept for the next decade. Still 90% of businesses are incorrectly using social media with arrogance and are actually causing harm to their brands. We have come to the point in life where the statement of “buyer beware” has been turned on its head to “seller beware” He/She or adds the most value to their customer base will win big in the end if they create environments that allow their customer to join in evangelizing their brands in an open, transparent and authentic way. Enjoy the video…and go and focus on making a massive difference!

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#Quote Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t ~ #SethGodin

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