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Melinda French Gates: What nonprofits can learn from Coca-Cola

http://www.ted.com At TEDxChange, Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants — and can get — a Coke. Why shouldn’t this work for condoms, sanitation, vaccinations too?

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3 Comments

  1. I love the idea. One of the roadblocks that pops up is there is not enough money to be made in condoms, sanitation, and vaccinations.

    That said, there are some amazing social entrepreneurs out there who are proving this wrong. Doing good and making a living can be a microbusiness mission too, not only corporate entities.

    As a side note on the topic of corporate behavior, 1,000 small businesses employing 10 people each are much more economically stable than one 10,000 employee corporation. Some corporations go where they get the biggest tax breaks, leaving hundreds sometimes thousands of jobs in their wake. Bouncing from state to state and country to country. The local economies suffers with these non-local, non-community oriented choices.

    Based on my experience, I say invest in microbusiness that teaches social entrepreneurship to address the problems that Melinda mentions.

    Not only that, we have also discovered that an outside solution seldom works with sustainable international development problems. Where it does work is when locals become engaged and empowered to tweak the solution for their culture and society.

    With that in mind, I still say go Melinda with your inspiring words. Keep on sparking our brains to think along these lines.

    • Thanks Shane, I think Yoda, master jedi said it best when he said “wise you are master Shane.” Looking for forward to your future contributions let me know how we can help with http://sustainable1000.com/. Interview, link share, collaboration or would you like to be a guest blogger.

      Peace,

      Steve

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