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Jedi Funding Series- Episode 3

‘The Force is what gives a Jedi his power. It’s an

energy field created by all living things. It surrounds

us and penetrates us. It binds the galaxy together.’

An Organic Formula Case Study for Getting Results!!!

A couple of years ago I met a dude named Patrick who was a

Grad student studying Organic Chemistry.

At the time I didn’t know what Organic Chemistry was, so I

engaged him to learn a little about what it was.

In Organic Chemistry the primary goal is to go out into nature to

find Organic Minerals that cure disease.

Next, they take these limited resources back to their lab to study

the components and learn how to synthetically replicate them.

Once Patrick explained this, it was much easier to explain what my

team does to create and launch a High Touch Social Media

Below is an example of this Organic Formula at work in a story

that we have all heard about.

Corporate Social Media Handbook by Stephen T. Jones

4.1 Facebook; Better Than A Sex Tape 4

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‘The two most engaging powers of an author are to

make new things familiar, familiar things new.’

-William Makepeace Thackeray

Let’s face it; most of us will never become famous from a sex tape

but all of us could benefit from the Facebook Story.

Recently I saw the movie The Social Network and it really got me

thinking; no matter how you feel about the players, it’s a great

blueprint for launching a cutting edge Social Media campaign.

To do this effectively, however, we need to embrace: Chaos, Order


First, we have the FIRE and AMBITION of ORDER, Mark Elliot

Zuckerberg, the founder and CEO of Facebook.

He’s a good leader with a good idea, not to mention Harvard

University roots which are pretty much the epitome of the all-
important status we talked about earlier.

Yet although he’s a good leader with good ideas, it’s important to

note that he’s not totally polished, which gives us and the people

that work with him a bit of room to be creative in this social

He’s not afraid of risk and he doesn’t try to do too much.

One of the things I’ve always said is that Facebook is nothing but

an empty software platform; we, the users, are the content. 5

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Having a good leader leaves room for great employees; some

leaders are so dynamic that their employees feel they can just sit

back and watch them work, which will kill a viral campaign

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Second, we have the WIND of CHAOS, one the best things that

ever happened to Facebook.

Even though it appeared to be destructive at times, this was the

Parker was the Napster founder who is able to dance with the

winds of change; with his strong track record and Attention

Deficient Disorder, he balanced his mind with his own ambition

and drive which proved to be a great formula.

Okay, lots of us corporate types have probably lost interest

because we don’t understand the value of chaos and just the

thought of the word makes you want to call your attorney, but don’t

Here’s an example of beneficial chaos; throwing a creative all-

Rent a house for your employees for the night and start with an

unstructured idea, letting them collectively build on it from scratch.

This helps with team building in addition to helping your team set a

standard that projects don’t need to take 6 months to a year to be

In addition to this, you will create a great buzz for your team as the

process becomes more and more structured over time; many

successful teams reap enormous benefits from doing this.

As you will see in my Organic Case Studies on, I come up with ideas and start pitching

them even when I’m unaware of the next step.

What I do is extreme but it’s part of my customized brand strategy

to engage people, and I am starting to get really good at it if I do

say so myself!

When we are leading something without knowing exactly where it’s

going, we leave ourselves lots of room for viral growth.

Third, we have the WATER of ORGANIZED CHAOS.

How can all those great minds and even greater egos operate in

on the same Facebook software?

Let’s recap what we’ve learned so far; it has to do with the

understanding of collective solutions and getting to the right

solution with everyone doing their part.

I think of it like this; if someone is drowning, they are panicking so

much that they can easily drown the skilled swimmer who is trying

to save them.

They are taking being ‘right’ to a whole new level by making the

other person believe that drowning is the only option.

Here is a better solution; when you drop a pen in water it doesn’t

fight, it dances with the water as it sinks to the bottom.

Don’t worry! Your company is not the pen, it’s the splash!

Take some time to ask yourself, what earlier sub-chapters in this

book are really starting to make sense?

How will this work specifically in my company?

How can I leverage the Facebook story in my business in the near


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